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Here’s why Missoni chose Singapore as the destination to open its first flagship store in SEA

Plus, all the things you can find (and buy) at this Italian fashion label’s newly opened outlet
 

Just three weeks ago, Missoni unveiled its first-ever flagship store in South-east Asia at one of Singapore’s most iconic malls, The Shoppes at Marina Bay Sands. According to creative director and president Angela Missoni, our city “is the perfect location [that] will open up new doors for Missoni to expand the brand within the whole South-east Asia region”.

Fun fact for those who might be unaware of this Italian fashion label: Missoni has been a family business since 1953, the year it was founded by couple Ottavio and Rosita Missoni. Today, it is helmed by their children, Vittorio, Angela and Luca Missoni. Its main business model – which is to offer cutting-edge knitwear with Italian craftsmanship – has never changed. 

Located at #B1-12, Missoni’s first flagship store will house all its pret-a-porter collections – womenswear, menswear, beachwear and accessories – as well as its diffusion line, M Missoni. 

Missoni is at #B1-12 The Shoppes at Marina Bay Sands, Singapore 018956. Opens 10.30am-11pm from Sun to Thu and public holidays, and 10.30am-11.30pm on Fri, Sat and eves of public holidays.

 

Photos: Missoni

 

ALSO READ: DEEP SEA SUBMARINE USED IN MISSONI SEARCH

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