Do you treat your pet like family? Give your fur kid the best life ever

Keep your pets healthy in every way possible. From the best type of foods to pet massages - pamper your fur kids like never before

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With pet ownership growing in recent years, the pet industry is rapidly evolving, thanks to increasingly discerning pet owners who have no qualms splashing out for the best and newest food, treats, technology, toys and more for their beloved companions. Owners these days are spoilt for choice as pet businesses take advantage of these trends by developing products and services that are convenient and beneficial for humans and animals alike.

Here are some ways you can spoil them, no matter whether you’re on a budget or are keen to splurge.



1. Human food


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Photo: Instagram / @addictionpetfoods

For those of you who call your pet your “fur baby” or “your child”, this pet food trend might be for you. This fad follows the idea that pets are fed foods of the same quality that humans consume. One such company that has jumped onto this bandwagon is Addiction, where you can purchase dishes such as herbed lamb and potatoes for your canine, or unagi and seaweed entree for your feline made with ingredients sourced in New Zealand.

These can be available either as wet food in cans or dried/dehydrated treats and are also touted to be hypoallergenic and nutritious.


2. Go raw


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Photo: Instagram / @k9natural

Unlike dry kibble that can contain a large amount of fillers that provide little to no benefit to your pet, the raw food diet claims to be highly nourishing as the nutrients are the most bio-available. This method also allows you to find out if your pet is allergic to any animal meats and eliminate any possible allergens that can be included with other diet types/combinations.

Places to source for raw meats include Fidelis Meats, K9 Natural and Stella & Chewy’s.


3. Meal plan


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Photo: Instagram / @bonesoffalmeat

For pets with particularly finicky medical conditions or dietary requirements, meal planning is a way for you to really control and cocktail your pet’s diet to ensure optimal nutrient levels. At Bom Bom for example, you can plan two to four weeks worth of meals that are “perfectly balanced and portioned” that you can just thaw and feed.

Meal plans are crafted based on the weight goal for your pet, and you can select allergens, make special requests and pick the type of protein you want before deciding on the number of meals per day. Similarly, GoodWoof Singapore provides custom diets catered to your particular pet, and believe in fresh food that is grain-free, has no preservatives, no fillers and no additives to ensure that your pets are in optimal health.


4. Organic diets


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Your pet can go organic with you too. These foods are created with organic produce that are grown without herbicides and genetic modifications, for example, and could be beneficial for pets, especially those that are highly susceptible to the presence of chemicals in their diet. Kohepets and The Honest Kitchen are examples of brands that create organic pet food.

However, do note that going organic can cost you a pretty penny. 


5. Supplement their diet


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Photo: Instagram / @gooddogpeople

Much like how we humans like to consume nutrition supplements to boost certain deficiencies in our diet, the same principle applies for our animal friends. From mussel powders to increase healthy omega-3 fatty acids to shark cartilage for bone and joint health, there are many supplements you can choose from to bolster your pet’s health.

Brands that sell pet supplements include Chew Time, Nutri-Petz and Nutreats.


6. Take care of their oral health with chews


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Photo: Instagram / @chew_time

Whether you have a hyperactive dog or one that suffers from dental problems, a good chew would do the trick as it keeps them occupied while stimulating their saliva production and fights off plague and odour. There are many to choose from, such as raw bones, dried animal throats and bully sticks, each with their own benefits from adding protein to supplementing glucosamine and chondroitin for joint health.

Just be sure to discard the chew once it gets too small as it can be a choking hazard. Chews are widely available in most pet shops, such as Good Dog People and Droolb.


7. Give them a treat


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Photo: Instagram / @stellaandchewys

We love treats, and our animal friends do too. Whether it’s given as a reward for training or as a token of your affection, your pets will appreciate an additional delicious treat from time to time. If you really want to up the ante from the usual dried treats such as ribs and tails, go with freshly baked cookies and cakes to really spoil your pet. 

US Doggie Bakery is one such establishment that creates pies, pizzas and donuts for pets.